The cause for visual rhetoric is to persuade your audience. The effect is that the public finds interest in the visual you are advertising. When describing a visual using only words you must use a huge amount of detail. You want your audience to be able to sense every emotion as if they were there in person experiencing the attraction. The advertising industry uses role models, athletes, balloons and signs to sell vacations, sports drinks, and other products. You can create visuals in writing when using the right techniques such as cause and effect.
Why should I buy your product or visit this vacation destination?
For example if I was trying to explain Disneyland, I would begin by explaining how I walked through the shining silver doors into a surrounding you’ve only seen in pictures or had dreams about. Amazing roller coasters going lightning speeds, and so much to look out your brain overloads with excitement, the sounds of laughing children everywhere. With big black and white ears, smiling from ear to ear, long curly eyelashes, and an adorable red dress with white polka dots, and big white shoes this life size character greets you when visiting the park. With that description it’s pretty clear I was describing Minnie Mouse. We know what she looks like from the advertisements we’ve seen our whole lives. I believe this is a prime example of cause and effect, because of advertisements even in books we know we want to visit this magical place and experience everything described.
